In the fall of 1994, I became a fan of Alabama skateboarder Jamie Thomas. I enjoyed how Jamie charged at skate spots like he was on a mission from God. Jamie had a never give up attitude and would pick himself up after bad falls and try the trick over and over again until he landed it. I admired that.
As I grew older and watched Jamie create his own skateboard companies, I was inspired by Jamie’s entrepreneurial spirit. Jamie is the owner and president of Black Box Distribution which is the parent company of Zero Skateboards, Mystery Skateboards, $lave Skateboards, Insight Clothing, and Fallen Footwear. In 2006, he won the regional “Entrepreneur of the Year” award from Ernst and Young.
When I found out I was going to be writing, producing, and filming a Zero Skateboard demo for Fuel TV’s Weekly Update, I was extremely excited about meeting and interviewing one of my skateboard and entrepreneurial idols. I knew exactly what I was going to ask Jamie. I was going to ask him all the questions that I had been thinking about from following his skateboard and business career for the last twelve years. This is what came out of that experience.